SCORE Cincinnati

Many entrepreneurs consider several ideas before deciding on the one for them. Is there some way to make a somewhat objective decision on which idea is best?

 Below is a checklist by which you can rate each business in several categories, on a scale from 0 to 3. Go through the checklist for each idea and assign a value:  

 Your knowledge of the business. 

 How much do you know about the area?  Will you have to spend extra time and money teaching yourself the business?  Will you have to take on a partner because you don’t know the business well enough?

 Rating: 0-no knowledge of the business; 1-some indirect knowledge of the business; 2-limited knowledge; 3-working knowledge.

Your experience in the field. 

 In some cases, you may have a lot of knowledge about the subject, but not much experience.  Have you ever owned or worked in this type of business before?  To what extent is hands-on experience crucial to the business?

 Rating: 0-no experience; 1-indirect experience; 2-limited experience; 3-familiar with the business.

 Your skills.

 Ignore, for now, those skills that might be common to each of your ideas, and try to concentrate on skills that are unique to that business.  To what extent do you possess those skills?  If you lack them, how difficult will it be to acquire them?

 Rating: 0-none; 1-limited skills; 2-some skills; 3-extensive skills.

Ease of entry. 

Think both of the costs of entering the business and of the competitive barriers that might exist.  For example, a service business that you can run from your home might be relatively inexpensive to start, but if several others are already providing that service, entry in the field may be difficult.

 Rating: 0-crowded field, very difficult to enter; 1-limited entry available; 2-mix of large and small competitors; 3-virtually unrestricted entry for any size business.

 Uniqueness.

 Uniqueness does not necessarily mean that literally no one else is providing the same product or service; it can mean that no one else is providing the product or service in the same way you intend to provide it, or it can mean that no one else is providing that product or service in your area.  You’re looking for some way to distinguish your product or service from others who are already in business.

 Rating: 0-your product or service widely available; 1-a few to several others offering your product or service; 2-only one or two others; 3-no others providing your product or service.

 Total up the numbers.  Here are some tips for making sense of the numbers and for narrowing your list of business possibilities:

• eliminate any of your ideas that scored less than a total of 10
• eliminate any idea that did not score at least a 2 in every category
• eliminate any idea that did not score at least a 3 in the uniqueness category

We hope you found this helpful.