Author Archives: John B. Vinturella

1 Analyze Your Company – What makes your compa­ny special? Think about what your company offers in terms of services and goods. Focus on the unique features and benefits of your products and services. What makes your company different than … Continue reading →

If you don’t know whether your business makes more selling Product A or Product B, listen up.  Reference: Business on Main Do you make more money selling cookies or cupcakes? Who’s more important to your business: the big customer who … Continue reading →

The successful entrepreneur is generally more inclined, once a business idea is selected, to sharpen the concept by a detailed planning process. The result of this step is a comprehensive business plan, with its major components being the marketing “mix,” … Continue reading →

The basic rule is simple: “Find a market need and fill it!” The process of finding the need, and the method chosen to fill it are where the difficulties arise. Based on an opportunity scan, does the market need a product … Continue reading →

What kinds of people start businesses? Their skills are seldom different from those of people who succeed at working for others. The more successful entrepreneurs tend to be proactive, assertive, and highly observant. Why do people start small businesses? The … Continue reading →

Traffic-Driven Web Sites. Everybody has witnessed the success of social-networking sites like Facebook and popular blogs that generate all their revenue off advertising. But as the Internet ages, that’s much harder to accomplish, says Martin Zwilling, a start-up consultant in … Continue reading →

Franchise Ownership. The idea of being handed a proven business plan without the uncertainties and headaches that come with building a business from scratch is understandably alluring. But too many people don’t understand the risks associated with franchising and sign … Continue reading →

Independent Consulting. Common advice for aspiring entrepreneurs is to stick with industries they know. So, for many looking to escape the corporate treadmill that means turning their professional expertise into a one-person consulting firm. It seems practical – more companies … Continue reading →

High-End Retail. Many people dream of opening a day spa, luxury jewelry store or designer clothing boutique – businesses they feel good patronizing. But specialty retail businesses close at higher rates than non-specialty stores, according to the Small Business Administration’s … Continue reading →