Seven Most Overrated Businesses: Sixth

Franchise Ownership.

The idea of being handed a proven business plan without the uncertainties and headaches that come with building a business from scratch is understandably alluring. But too many people don’t understand the risks associated with franchising and sign restrictive franchise agreements without thoroughly researching their franchisor and their contractual obligations, says SCORE’s Yancey.

Some franchisors, for instance, allow franchisees to open stores too close together, oversaturating the market. Or they simply require their franchisees pay so much in royalties and fees or other operational costs that it’s very difficult to be profitable. Beyond that, when a franchisee fails, a franchisor may make it extremely difficult and costly to get out of its contract.

It’s a myth that franchises are far more successful than independent businesses. A 1995 study by a researcher at Wayne State University found that 62% of franchises were open for business after four years, compared with 68% of independent businesses. And franchises were also found to be less profitable in those early years.

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Seven Most Overrated Businesses: Fifth

Independent Consulting.

Common advice for aspiring entrepreneurs is to stick with industries they know. So, for many looking to escape the corporate treadmill that means turning their professional expertise into a one-person consulting firm.

It seems practical – more companies are indeed relying on independent contractors and freelancers these days – but it’s not as easy to pull off as many imagine, says Dennis Ceru, an entrepreneurship professor at Babson College in Babson Park, Mass. Many consultants struggle with time management problems, spending so much time scouting work that it’s very difficult to earn steady income. “The difficulty many face is they go through peaks and valleys of having work,” says Prof. Ceru. “When the engagement ends, they are frantically looking for work,” which may take weeks or months.

A possible solution: “A successful consulting firm needs people to find the work, grind out the work and mind the work. Unless you know you can do all three yourself, you potentially expose your business to great risk.”

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Seven Most Overrated Businesses: Fourth

High-End Retail.

Many people dream of opening a day spa, luxury jewelry store or designer clothing boutique – businesses they feel good patronizing. But specialty retail businesses close at higher rates than non-specialty stores, according to the Small Business Administration’s Office of Advocacy, and are even riskier now that consumer discretionary spending has dried up and people are no longer spending money on little luxuries.

“It’s going to be a long time before we return to the days of conspicuous consumption,” says Ms. Lesonsky of GrowBiz Media. High-end retailers often suffer from poor locations and lack of understanding of how to source and market their products in an effective way. In today’s economy and in coming years, she says, retail entrepreneurs should be looking to sell non-discretionary consumer goods or offer items at a value rather than high-end products.

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Seven Most Overrated Businesses: Third

Online Retail.

By far, one of the easiest businesses to start is selling items through online marketplaces such as eBay or Amazon. But as online commerce ages and these sites fill up with more established retailers, it’s much harder for new, small sellers to compete for attention and generate a viable income.

“A lot of people are thinking it’s the Web of five or 10 years ago and you stand out simply because you’re on the Web,” says Rieva Lesonsky, chief executive of GrowBiz Media, a content and consulting company for small businesses based in Irvine, Calif.

Instead, successful online retailers today must have a handle on sourcing their products at a low enough price, then layering on clever online marketing and fine-tuned logistics. These businesses won’t generate much income if they can’t be easily found in searches, maintain a good reputation among buyers or add enough value so that sellers can build profit margins high enough to take on bigger players and physical stores.

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Seven Most Overrated Businesses: Second

Direct Sales. It’s a tempting pitch: Work from home and earn commissions by selling cosmetics, kitchen knives or cleaning products. But companies that recruit independent sales reps tend to attract new team members by pointing to the success of their highest earners.

A harder look shows that those high earners are making big money in large part by recruiting new reps into the organization and getting bonuses or a cut of their recruits’ commissions, says Ken Yancey, chief executive of SCORE, a Herndon, Va., organization of current and retired business executives who volunteer time counseling entrepreneurs. The new reps then have a much harder job because they need to recruit more people on top of selling product even though the number of reps out there is increasing.

The result, Yancey says: “Most of them wind up with a bunch of jewelry or kitchen equipment sitting in their basement that they can’t sell.”

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Seven Most Overrated Businesses: First

Restaurants.

Dining out and cooking are among Americans’ favorite pastimes. But “restaurants are among the toughest businesses to run,” says Donna Ettenson, vice president of the Association of Small Business Development Centers in Burke, Va.

Far too many people assume their culinary abilities will lead to success in the restaurant business. Instead, about 60% of restaurants close in the first three years, according to a 2003 study at Ohio State University. That’s quite a bit higher than the roughly half of all start-ups that close in the first five years.

The reason: Restaurants typically have low profit margins and need strong managers who can run an ultra-tight ship through seasonal fluctuations and other struggles. Most people don’t have that kind of intense managerial ability to pull it off. By the way, the pitfalls are quite similar for restaurants’ cousin – the catering business. In other words, Chef Emptor.

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The Seven Most Overrated Businesses

http://www.workfromhomeboard.com/general-work-home-discussions/7225-7-most-overrated-businesses.html

By Kelly K. Spors and Kevin Salwen

Many people do a lousy job of picking businesses they can realistically turn into a profitable operation. “There’s this very sad pattern about how people start businesses,” says Scott Shane, an entrepreneurship professor at Case Western Reserve University in Cleveland, Ohio. “People are most likely to start businesses in industries where start-ups are most likely to fail.”

The problem: Many would-be entrepreneurs are drawn to businesses they like to patronize or the ones that are cheapest and easiest to start. Instead, experts argue, aspiring entrepreneurs should create firms in which they have professional experience so they have a competitive advantage in the market.

So, what are the most overrated businesses out there? In following posts we will name the top seven as suggested by small-business experts.

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Federal Grants

Federal Grants

Courtesy: York, PA Chapter of SCORE

This primer provides general guidance and is not all-inclusive. There are few absolutes, so statements as to eligibility are only for general guidance. The reader is advised to use the Internet resources provided herein to obtain the details of each program including eligibility. All Federal and PA grants are available to businesses directly from a Federal or PA Department or Agency.

It is unlikely that a go-between can do anything to secure a grant that the individual business cannot do. Save your time and effort by talking to the responsible person at the Granting Organization before you start the grant proposal.

For-Profit Businesses. Grants are generally for research and/or technological innovation in the following subject areas.

Agriculture, Arts, Business and Commerce, Community Development, Consumer Protection, Disaster Prevention and Relief, Education, Employment, Labor, and Training, Energy, Environment, Food and Nutrition, Health, Housing, Humanities, Information and Statistics, Law, Justice, and Legal Services, Natural Resources, Regional Development, Science, Technology, and R & D in Social Services and Income Security, & Transportation.

Non-Profit Businesses, Government, Education, Quasi Government, Religious, Indian Tribal Governments, etc. In addition to research and technology these organizations may receive grants to provide direct support or services to individuals or organizations in the same subject areas as shown above.

Individuals & Families. Individuals & Families can apply for grants through a number of personal assistance programs. In general, these grants are not available to businesses, and are for disadvantaged individuals or families.

FEDERAL Resources:

http://www.grants.gov/
http://www.ssti.org/resources.htm Select “Federal Programs”
http://www.ssti.org/resources.htm Select “Other Funding”

STATE AND OTHER GRANTS Resources.:

http://www.ahs2.dep.state.pa.us/GrantsCenter/
http://www.wednetpa.com/
http://www.newpa.com/index.aspx
http://www.fundsnetservices.com/
http://www.grantsalert.com/
http://www.grantsnet.org/
http://www.innovationpartnership.net/

GRANT WRITING Resources:

SCORE does not recommend any particular organization or individual.
You must determine for yourself if the services offered are worth the cost.
http://www.agwa.us/
http://www.grantproposal.com/
http://grantprofessionals.org/
http://www.grantwriters.net/

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Front Office – Back Office – Do you have them covered?

An entrepreneur can create a wonderful pizza or perhaps sell it. Others simply buy pizzas and eat them.

Late last week I attended a presentation put on by a SCORE Mentor from our Dayton Chapter. His name is John Talty and he is a forward thinking individual with a very strong background of marketing with NEC. There were many facets to his presentation but one significant take-away for me as a mentor/counselor is that as we develop a relationship with a new client, we need to ensure that we make sure the client’s front and back office are covered.

All too often we dash past this as we look into our own skill-set and scramble to help the client. Continue reading

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To Network or Not To Network, That is the Question!

Gotta Try This!

A couple of days ago, a fellow mentor copied me on an email he sent to one of our clients on the value of networking. I felt that his comments encapsulated the essence of networking. He had attended a networking session with Xavier University at the Cintas Center on April 1st with the client.

He ends with “I also think networking, like public speaking, is a skill that can be learned and the more you do it, the better you get.” – Please read on… Continue reading

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