Seven Most Overrated Businesses: Third

Online Retail.

By far, one of the easiest businesses to start is selling items through online marketplaces such as eBay or Amazon. But as online commerce ages and these sites fill up with more established retailers, it’s much harder for new, small sellers to compete for attention and generate a viable income.

“A lot of people are thinking it’s the Web of five or 10 years ago and you stand out simply because you’re on the Web,” says Rieva Lesonsky, chief executive of GrowBiz Media, a content and consulting company for small businesses based in Irvine, Calif.

Instead, successful online retailers today must have a handle on sourcing their products at a low enough price, then layering on clever online marketing and fine-tuned logistics. These businesses won’t generate much income if they can’t be easily found in searches, maintain a good reputation among buyers or add enough value so that sellers can build profit margins high enough to take on bigger players and physical stores.

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Seven Most Overrated Businesses: Second

Direct Sales. It’s a tempting pitch: Work from home and earn commissions by selling cosmetics, kitchen knives or cleaning products. But companies that recruit independent sales reps tend to attract new team members by pointing to the success of their highest earners.

A harder look shows that those high earners are making big money in large part by recruiting new reps into the organization and getting bonuses or a cut of their recruits’ commissions, says Ken Yancey, chief executive of SCORE, a Herndon, Va., organization of current and retired business executives who volunteer time counseling entrepreneurs. The new reps then have a much harder job because they need to recruit more people on top of selling product even though the number of reps out there is increasing.

The result, Yancey says: “Most of them wind up with a bunch of jewelry or kitchen equipment sitting in their basement that they can’t sell.”

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Seven Most Overrated Businesses: First

Restaurants.

Dining out and cooking are among Americans’ favorite pastimes. But “restaurants are among the toughest businesses to run,” says Donna Ettenson, vice president of the Association of Small Business Development Centers in Burke, Va.

Far too many people assume their culinary abilities will lead to success in the restaurant business. Instead, about 60% of restaurants close in the first three years, according to a 2003 study at Ohio State University. That’s quite a bit higher than the roughly half of all start-ups that close in the first five years.

The reason: Restaurants typically have low profit margins and need strong managers who can run an ultra-tight ship through seasonal fluctuations and other struggles. Most people don’t have that kind of intense managerial ability to pull it off. By the way, the pitfalls are quite similar for restaurants’ cousin – the catering business. In other words, Chef Emptor.

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The Seven Most Overrated Businesses

http://www.workfromhomeboard.com/general-work-home-discussions/7225-7-most-overrated-businesses.html

By Kelly K. Spors and Kevin Salwen

Many people do a lousy job of picking businesses they can realistically turn into a profitable operation. “There’s this very sad pattern about how people start businesses,” says Scott Shane, an entrepreneurship professor at Case Western Reserve University in Cleveland, Ohio. “People are most likely to start businesses in industries where start-ups are most likely to fail.”

The problem: Many would-be entrepreneurs are drawn to businesses they like to patronize or the ones that are cheapest and easiest to start. Instead, experts argue, aspiring entrepreneurs should create firms in which they have professional experience so they have a competitive advantage in the market.

So, what are the most overrated businesses out there? In following posts we will name the top seven as suggested by small-business experts.

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Federal Grants

Federal Grants

Courtesy: York, PA Chapter of SCORE

This primer provides general guidance and is not all-inclusive. There are few absolutes, so statements as to eligibility are only for general guidance. The reader is advised to use the Internet resources provided herein to obtain the details of each program including eligibility. All Federal and PA grants are available to businesses directly from a Federal or PA Department or Agency.

It is unlikely that a go-between can do anything to secure a grant that the individual business cannot do. Save your time and effort by talking to the responsible person at the Granting Organization before you start the grant proposal.

For-Profit Businesses. Grants are generally for research and/or technological innovation in the following subject areas.

Agriculture, Arts, Business and Commerce, Community Development, Consumer Protection, Disaster Prevention and Relief, Education, Employment, Labor, and Training, Energy, Environment, Food and Nutrition, Health, Housing, Humanities, Information and Statistics, Law, Justice, and Legal Services, Natural Resources, Regional Development, Science, Technology, and R & D in Social Services and Income Security, & Transportation.

Non-Profit Businesses, Government, Education, Quasi Government, Religious, Indian Tribal Governments, etc. In addition to research and technology these organizations may receive grants to provide direct support or services to individuals or organizations in the same subject areas as shown above.

Individuals & Families. Individuals & Families can apply for grants through a number of personal assistance programs. In general, these grants are not available to businesses, and are for disadvantaged individuals or families.

FEDERAL Resources:

http://www.grants.gov/
http://www.ssti.org/resources.htm Select “Federal Programs”
http://www.ssti.org/resources.htm Select “Other Funding”

STATE AND OTHER GRANTS Resources.:

http://www.ahs2.dep.state.pa.us/GrantsCenter/
http://www.wednetpa.com/
http://www.newpa.com/index.aspx
http://www.fundsnetservices.com/
http://www.grantsalert.com/
http://www.grantsnet.org/
http://www.innovationpartnership.net/

GRANT WRITING Resources:

SCORE does not recommend any particular organization or individual.
You must determine for yourself if the services offered are worth the cost.
http://www.agwa.us/
http://www.grantproposal.com/
http://grantprofessionals.org/
http://www.grantwriters.net/

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Front Office – Back Office – Do you have them covered?

An entrepreneur can create a wonderful pizza or perhaps sell it. Others simply buy pizzas and eat them.

Late last week I attended a presentation put on by a SCORE Mentor from our Dayton Chapter. His name is John Talty and he is a forward thinking individual with a very strong background of marketing with NEC. There were many facets to his presentation but one significant take-away for me as a mentor/counselor is that as we develop a relationship with a new client, we need to ensure that we make sure the client’s front and back office are covered.

All too often we dash past this as we look into our own skill-set and scramble to help the client. Continue reading

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To Network or Not To Network, That is the Question!

Gotta Try This!

A couple of days ago, a fellow mentor copied me on an email he sent to one of our clients on the value of networking. I felt that his comments encapsulated the essence of networking. He had attended a networking session with Xavier University at the Cintas Center on April 1st with the client.

He ends with “I also think networking, like public speaking, is a skill that can be learned and the more you do it, the better you get.” – Please read on… Continue reading

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Effective Elevator Speeches

Effective Elevator Speeches that Leave a Lasting Impression

An elevator speech is a short introduction of who you are and what your company does in about 200 words or less. It should highlight your uniqueness and focus on the benefits that you provide. It is delivered in an enthusiastic upbeat way, introducing yourself, shaking hands, having eye contact, engaging the potential client and handing out a business card.

A good elevator speech would include:

  1. The services or features that you provide.
  2. The benefits that your clients will receive from these services.
  3. Include successful client outcomes.
  4. Create an opening sentence that will grab the listeners attention, the best opening lines leave the listener wanting more information.
  5. Finally your elevator speech has to sound sincere, engaging and delivered with passion.
  6. Always introduce yourself, shake hands and have a business card to hand out

This essential networking tool will allow you to grab the attention of anyone you wish to do business with.

This would be an example of mine:

Hi, my name is Julie Brander and I am a SCORE counselor with 20 years of business experience, I have my MBA and Real Estate License. I help people start and expand their businesses. I’ve helped clients get business loans who have been turned down. I’ve helped clients with their marketing plans in which they have increased their business and helped with business plans in order to get bank financing. SCORE counselors are available free of charge to help you with all your business needs. In Cincinnati, please contact us at 513-684-2812 or visit us at www.scoreworks.org.

Elevator speeches are intended for very brief encounters in an elevator. But elevator speeches are not just for elevators! You can use it whenever you introduce yourself to anyone who asks you what you do. It could be in the supermarket, waiting in line, at any networking event or where ever you are.

So, who can describe with passion, precision and persuasiveness what you do better than you? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself. And if you want to network successfully, you need an elevator speech!

Thanks to Julie Brander, New Haven SCORE

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Custom Lists with ReferenceUSA

ReferenceUSA is a subscription database that allows you to search, create lists, and download customized sets of company information. It contains over 14 million businesses, nonprofits, and government entities. Limit your search by sales volume, geographic radius, city, street, and more.

For example, one of the first steps in business planning is to identify competitors.  With ReferenceUSA you can search the Greater Cincinnati Metro area and limit by business type using the SIC or NAICS classifications.  You could also create a radius search and identify how many total businesses surround your potential business location.

This database is available remotely by logging in with your library card or by visiting your local branch. Boone, Kenton, and Cincinnati/Hamilton County libraries provide access to ReferenceUSA. (Remember you can get a card from your home county as well as the neighboring counties through a cooperating agreement of SWON libraries.)

I recommend experimenting with searches using the “custom search” feature. Start with geography and business type using the “update count” to narrow your list.  Then click on “view results” to review and save your list.

Please feel free to contact Ann or post your question to this blog. We can easily set up a phone session where I can walk you through the database. –Ann [Resource Counselor, SCORE Chapter 34]

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Location, Location, Location!

Frank Raeon

Frank Raeon, a mentor and counselor at SCORE here in Cincinnati has published a book recently called “The ABC’s of Site Selection: How to Pick Winners and Avoid Losers“ The book is available at AMAZON, Barnes and Noble and Alibris to name a few.

The Cincinnati Enquirer published a story about Frank on February 4th 2011.

<Click Here> for the article in the Cincinnati Enquirer.

We borrowed the text from the Cincinnati Enquirer and entered it below:


The first three rules of real estate have always been “location, location, location.” But one local real estate expert wants to take would-be franchisees even deeper into the meaning of that old cliché.

Frank Raeon of Mariemont has written a new book called Continue reading

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